Venturing
Investing in our transformation
Empowering BAT’s sustainability strategy, we make strategic investments that drive transformation and innovation across our four pillars of Circularity, Climate, Nature and Communities.
By harnessing the power of the Impact Lab, BTV looks to create value to all parties through supporting strategic partnerships with investment. In doing so, we help unlock doors to scale and expertise.
For people and the planet
In 2022, FlexSea – an investment that uses seaweed as a natural alternative to single-use plastic – won our annual Battle of Minds competition, which pits some of the most competitive minds in the industry against each other to secure our funding and support. This was followed by its participation in our Impact Lab in 2023, which resulted in a strategic partnership that opened doors to BAT’s leading R&D capabilities and expertise and finally by investment from BTV. This investment is driving the commercialisation and success of FlexSea’s exciting, innovative and novel technology.
Also journeying through our Sustainable Packaging Impact Lab programme, in 2024 we announced our investment into one.five. Headquartered in Hamburg, Germany, one.five is a packaging technology platform focused on developing and launching sustainable packaging solutions to replace single-use plastics for the consumer-packaged goods industry. Its approach can make it easier for brands across industries to reduce waste and increase packaging efficiency, supporting the transition towards a circular and climate neutral / Net Zero economy.
Similar to the FlexSea relationship, BAT and one.five will explore opportunities to leverage one.five’s AI learning tool to inform and support BAT’s packaging decisions, giving BAT the opportunity to consider more innovative packaging options.
“It is great to complete this funding round with a stellar team of backers. A great mix of strategic investors with a clear commercial direction that can help us bring our materials to market and make seaweed biomaterials a widely available and true alternative to single-use plastics.”
Carlo Fedeli
CEO and founder of FlexSea
Explore other strategic BTV investments that drive impact
China Materialia Fund
ClearMetal
Uello
one.five
Learn more about BTV Impact
To help build A Better Tomorrow ™, we actively seek to make a positive impact in everything we do as a business.
